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Quality Content vs Organic Traffic Value
The value of organic traffic is decreasing as ad platforms have become adept at identifying potential customers based on user behavior. These platforms show more ads to users likely to convert, reducing the value of organic traffic. This is evidenced by a significant decrease in the value per lead from SEO, even with consistent traffic, leading to a decline in value even with the same number of visitors. This shift indicates that platforms are efficient in targeting customers, impacting the conversion rate and the overall worth of organic traffic.