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The Espresso Hour cover image

Incentivizing Referrals, AMAs & Surveys to Improve, and Why Scaling Is Messy

The Espresso Hour

NOTE

Starting with Ankle Weights

Start by feeling it out and optimizing gradually without skewing data through artificial boosts like using friends with large audiences or running ads at the beginning. Using such tactics makes it harder to understand what truly works organically. By starting with 'ankle weights,' intentionally holding back in the beginning, one can set themselves up for smoother progress in the long run across various endeavors.

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