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Harnessing the Power of Creators for Business Growth
Partnering with creators who have an established audience can be a strategic move for businesses to launch successful products or services. James Clear, the author of Atomic Habits, collaborated with Andrew Wilkinson to create an app based on habit-building principles from the book. This app leveraged the existing audience of James Clear, which propelled it to the top 10 in the app store for productivity upon launch. The key takeaway is to tap into creators with a substantial following to drive business growth effectively.