Design Thinking and Professional Communities

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Professional communities offer unique insights that can be applied universally. Designers are taught to observe people, understand their needs, and create solutions in the form of products, brands, services, and experiences. Designers are driven by the idea of creating value for people and making a meaningful impact. In addition to creating, designers are also taught the importance of making a profit, understanding technology, manufacturing, and ensuring business viability. These aspects collectively represent the three filters of design thinking: human-centered design, technological feasibility, and business viability.

There’s a secret formula behind fostering innovation, driving success, and creating positive work environments in large corporations.

Optimism, coupled with curiosity and kindness, are traits that leaders must embody to create synergies, boost efficiency, and improve working relationships in their organizations. According to Mauro Porcini, these underrated characteristics allow leaders to see progress, stay motivated and overcome any obstacles.

Mauro Porcini is a visionary leader and the first-ever Chief Design Officer at PepsiCo. With a distinguished career spanning renowned organizations like 3M and Philips Design, Mauro has been at the forefront of infusing design thinking into corporate cultures worldwide. He hosts the podcast ‘In Your Shoes With Mauro Porcini,’ where he explores the creative minds shaping our world. Mauro is also an accomplished author, with his latest book, "The Human Side of Innovation,” has earned accolades for his insights into innovation, design, and leadership.

In episode 2 of season 2, Mauro Porcini discusses the importance of dreaming big and creating space for innovation within organizations. He shares his experience implementing the 15% time approach in PepsiCo, allowing employees to work on passion projects. He also highlights the importance of dreaming big and executing ideas through prototyping and experimentation. Mauro also discusses insights from his book, 'The Human Side of Innovation,' which highlights the importance of people in driving successful projects. He concludes by emphasizing the importance of love for the people served, love for what one does, and love for the people surrounding us as key drivers of success and happiness.

Tune in to discover Mauro’s wealth of insights in creating a culture of innovation and kindness in your organizations!

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TIME-STAMPED SHOW NOTES:

[07:49] Surrounding yourself with inspiring people

[15:15] ‘The Human Side of Innovation'

[25:26] The 15% time rule

[30:55] The importance of optimism, curiosity, and kindness in business

[44:27] The three dimensions of love in the workplace

👉 Check out the resources mentioned here: https://fellow.app/supermanagers/mauro-porcini-pepsico/

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