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#206: How I’d approach hosting in-person events
Creator Science
Teach to Empower and Build Aspirations
Embracing a teaching role enhances personal authority and brand perception, enabling the sharing of knowledge that others seek. Balancing connection-building with maintaining leadership is essential to maximize event outcomes. Initiating projects with a premium offering generates interest and future accessibility, akin to successful product models. Launching high-value products first fosters aspiration, while a gradual down-market approach is often more manageable. This strategy aligns with the idea that premium experiences create strong market presence, paving the way for broader audience engagement over time.
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