How I Built This with Guy Raz cover image

Patagonia: Yvon Chouinard

How I Built This with Guy Raz

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Take a step, see how you feel

In 1968, the speaker embarked on a trip to Patagonia and fell in love with the region. With no prior knowledge of clothing, the speaker decided to create clothing for the extreme conditions of Patagonia. They approached this venture with a different mindset, taking immediate action and evaluating how it felt. This approach allowed them to learn by doing.

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