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Expert Session: Repurposing Website Content for Ad Creative with Matthew Sciannella
Stacking Growth | The B2B Go-to-Market Podcast
Plan for Content Longevity
Effective video projects require comprehensive planning to maximize content use. Communicate early with your videographer about producing multiple versions of the story, such as 15, 30, and 60-second edits, to ensure that the initial filming captures all necessary angles and details. This foresight allows for better scripting and shooting strategies, ultimately extending the content's lifespan across platforms like YouTube and your company page. It's crucial to outline specific requirements and specs ahead of time to ensure a smooth production process and facilitate creative flexibility.
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