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Engage First, Promote Later
Building a retargeting audience effectively leverages various content strategies to promote services. By utilizing monthly email newsletters and YouTube videos focused on popular topics, one can subtly market their agency. Incorporating case studies within videos and blog posts, along with clear calls-to-action, engages the audience first, creating a flow that leads to promotional efforts. This model emphasizes the importance of providing value and building trust before transitioning into harder promotions through strong incentives like discounts.