The Authority Hacker Podcast - Actionable Online Marketing

#344 - 1 Year Since HCU: What’s Working Now

Aug 27, 2024

The hosts reflect on a pivotal year in online marketing, tackling Google's algorithm updates that have drastically affected site traffic. They share innovative strategies for recovery, emphasizing the importance of diversified traffic and agency growth. The rise of video affiliate marketing is discussed, highlighting its ease and authenticity. Local SEO tactics and gray hat strategies are explored for lead generation. They also delve into unique newsletter monetization methods and essential e-commerce practices for sustainable success in a shifting digital landscape.

01:15:03

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Quick takeaways

The recent Google core update has drastically affected many websites, necessitating a reassessment of online marketing strategies for effective recovery.

Businesses are encouraged to diversify revenue models and focus on long-term audience engagement rather than solely relying on traditional traffic-generation methods.

Shifting focus from websites to nurturing email lists is becoming crucial for building lasting relationships with audiences amidst fluctuating traffic.

Deep dives

Impact of Google's Core Update

The recent Google core update has sparked discussions about its effects on website traffic recovery. Although some sites are starting to see increases in traffic, many are still experiencing significant declines compared to the previous year, suggesting a complex recovery landscape. Recovery for most sites remains challenging, requiring immense gains to merely achieve previous traffic levels. The chat emphasizes that even with fluctuations, the industry's landscape has shifted permanently, necessitating a reassessment of strategies moving forward.

Harness Long-Tail Keywords for Local Success

01:28

Engage First, Promote Later

01:22

Leverage Squeeze Pages for Maximum Email Capture

01:20

Be the Face, Choose Your Path

01:11

Intro

3min

Navigating Recovery Post-Google Changes

9min

Reinventing Agency Success

5min

Navigating the SEO Landscape

20min

The Rise of Video Affiliate Marketing

5min

Mastering Local SEO: Gray Hat Strategies

7min

Innovative Newsletter Monetization Strategies

18min

Mastering E-Commerce Essentials

9min

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Just as we sat down to record our 1-year anniversary of the HCU podcast, Google threw us another curveball... A massive update that's seemingly undoing some of the HCU damage.

But even with these improvements, many sites are still down 80% in traffic compared to last year. To fully recover, they'd need a 400% increase.

So the burning question is: What do we do now? 😧

In this episode, we created an inventory of what's effective today, so you can explore all the options out there and find a strategy to invest your time in now that will yield dividends later down the line.

We break down real-world examples of businesses thriving with alternative strategies, how we're adapting our own strategy, and our predictions for what will work in the years to come.

We're talking real businesses, tangible results, and actionable strategies you can start implementing today.
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Host: Gael Breton & Mark Webster

Full show notes:
https://www.authorityhacker.com/podcasts/344-1-year-since-hcu-whats-working-now/
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
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Looking for 100s of more episodes like these?
Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHacker
Or visit our podcast page: https://www.authorityhacker.com/podcast/
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