Advice Line: How to Turn Podcast Listeners Into Clients (Erik Baskin)
Advisor Marketing Made Simple
Value Over Format: Focus on Audience Needs
Identifying and addressing the questions, concerns, and blind spots of your audience is essential for crafting valuable podcast episodes. Choosing guests who can provide expert insights relevant to these areas enhances the content. Consider utilizing diverse formats, such as case studies, where you share anonymized client questions and solutions, or reaction episodes that cover current, pertinent topics. Interviews should prioritize the listener's needs, with the primary focus being on how the guest can solve specific problems for the audience rather than simply fostering a pleasant conversation.
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