Advisor Marketing Made Simple
Advice Line: How to Turn Podcast Listeners Into Clients (Erik Baskin)
Sep 4, 2024
Join financial advisor Erik Baskin as he navigates the tricky waters of podcasting aimed at turning listeners into clients. He dives into essential strategies for fixing his podcast marketing funnel and optimizing content for his ideal audience. Baskin explores niche marketing, particularly targeting military veterans, and weighs the pros and cons of social media in growth efforts. He also considers whether to adopt monologue or guest formats and how to address the specific financial pain points of young professionals, ultimately aiming to refine his podcast for greater client engagement.
49:01
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Quick takeaways
- Understanding and articulating the specific pain points of busy young professionals is essential for effective marketing strategies.
- Narrowing down the target audience to high-income veterans allows for tailored content that resonates with their unique financial challenges.
Deep dives
Integrating Podcasting into Marketing
The episode highlights the challenge faced by Eric Baskin of turning his podcast listeners into paying clients. He seeks to integrate his podcast more effectively into his marketing strategy to attract and retain clients. With a focus on a specific niche—military veterans and business owners—understanding how to transform loyal listeners into engaged clients is essential. Eric is advised to leverage the unique connection he has with his audience to create personalized content that resonates deeply with their needs.
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