Advisor Marketing Made Simple Advice Line: How to Turn Podcast Listeners Into Clients (Erik Baskin)
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Sep 4, 2024 Join financial advisor Erik Baskin as he navigates the tricky waters of podcasting aimed at turning listeners into clients. He dives into essential strategies for fixing his podcast marketing funnel and optimizing content for his ideal audience. Baskin explores niche marketing, particularly targeting military veterans, and weighs the pros and cons of social media in growth efforts. He also considers whether to adopt monologue or guest formats and how to address the specific financial pain points of young professionals, ultimately aiming to refine his podcast for greater client engagement.
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Digging Deeper for Pain Points
- Dig deeper to uncover specific client pain points, beyond surface-level issues like being busy or overwhelmed.
- Understanding these deeper pain points will drive more effective messaging and attract high-quality, engaged clients.
Using Client Language
- Pay close attention to clients' language when describing their problems.
- Incorporate their specific phrasing into your marketing messages for better resonance.
Recording and Analyzing Client Calls
- Record client calls and analyze them to identify recurring pain points and questions.
- Use tools like Fathom Note Taker to streamline the process.