Join financial advisor Erik Baskin as he navigates the tricky waters of podcasting aimed at turning listeners into clients. He dives into essential strategies for fixing his podcast marketing funnel and optimizing content for his ideal audience. Baskin explores niche marketing, particularly targeting military veterans, and weighs the pros and cons of social media in growth efforts. He also considers whether to adopt monologue or guest formats and how to address the specific financial pain points of young professionals, ultimately aiming to refine his podcast for greater client engagement.