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Nearly Half of Millennial B2B Buyers Prefer Seller-Free Experience: Podcast Insight
Nearly half of millennial B2B buyers prefer a seller-free experience. The idea that interacting with a salesperson is more likely to close a sale is no longer true. A self-servable demo with video series is preferable. Complex scenarios may require custom solutions, but they are exceptions. Businesses should question the need for human conversations to accept payment as it is not efficient or cost-effective.