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Making Media cover image

7 Nuggets of Media Wisdom - [Making Media, EP.39]

Making Media

NOTE

Media Markets

When entering new markets in the media industry, it is important to consider the level of capital spend, the consolidation of the industry, and the presence of competition. Media companies should look for markets with high capital spend, as this indicates a significant number of buyers and sellers. Furthermore, it is crucial to avoid industries that are highly consolidated, as the buying and selling decisions are concentrated. Instead, media companies should focus on industries with competition, as it signifies the presence of a market. In terms of targeting the right audience within a market, media companies must understand the specific reader and tailor content to their needs. By doing so, everything else tends to fall into place.

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