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Making Media

7 Nuggets of Media Wisdom - [Making Media, EP.39]

Oct 5, 2023
In this podcast, Matt shares 7 nuggets of media wisdom including understanding the target audience, using content creation to meet interesting people, the shift from brands to individuals, a case study in the gardening industry, and the choice between building or buying a business.
26:32

Podcast summary created with Snipd AI

Quick takeaways

  • When entering new markets, choose industries with high capital spend and avoid markets with low buying and selling activity.
  • Individuals leading brands can expand the addressable market, and considering the content-to-commerce playbook can allow for growth opportunities.

Deep dives

The Importance of Market Selection

When entering new markets, Colossus emphasizes the importance of choosing industries with high capital spend, where there are buyers and sellers. They avoid markets with low buying and selling activity, such as ad-supported models in industries without much transactional activity. They also look for industries that are not heavily consolidated, as being a connector between buyers and sellers in consolidated industries can be challenging. Additionally, they target industries with competition, as it indicates a market opportunity that they can out-execute. Understanding the specific readers within the market is crucial for tailoring content to their needs.

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