5min chapter

Making Media cover image

7 Nuggets of Media Wisdom - [Making Media, EP.39]

Making Media

CHAPTER

The Power Shift from Brands to Individuals and the Value of Brand Strategy

This chapter explores the shift of power in the media landscape from brands to individuals. It also discusses the limitations individuals face and the value of combining an individual with a brand. The content-to-commerce playbook and a successful case study are also mentioned.

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