166: Daniel Vassallo — Building a Portfolio of Small Bets
The Bootstrapped Founder
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Starting with a Generous Offer to Attract Customers
Businesses should consider starting with a generous offer, even offering their product for free initially to attract customers and gauge interest. This approach can help in building a customer base, validating the product, and gaining valuable feedback from early adopters. Additionally, experimenting with pricing models like transitioning from a flat fee to a per seat pricing structure can be beneficial, as long as it is done thoughtfully and can always be adjusted based on the market response.
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