Wild Hearts cover image

Making user researchers feel like superheroes with Dovetail

Wild Hearts

NOTE

The Importance of Expansion and Product Led Growth: Insights from Atlassian

Atlassian is an example of a successful product led growth story, with a focus on expansion through cross-selling, marketplace ecosystem, enterprise sales, and expert programs. Many people only focus on the free trials aspect, but Atlassian has built a comprehensive go-to market strategy. The speaker learned about these strategies later in their role at Atlassian and also discusses when bootstrapping makes sense and their experience raising money.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner