AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min snip
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
Lenny's Podcast: Product | Growth | Career
**If you want network effects, build for younger audiences **
Building consumer apps for audiences older than 22 years old presents significant challenges in achieving network effects. Many potential users are saturated with established products and show resistance to adopting new ones. The peak engagement with communication tools, particularly regarding the number of contacts people interact with, occurs before 21 years of age. After this age, social networks tend to contract as individuals marry and settle into established routines. Conversely, younger demographics exhibit a rapid increase in social connections, making them more likely to engage with new communication tools. Therefore, products targeting younger users can capitalize on this active growth in connections, fostering urgency and interaction within the user base. To innovate successfully in the communication space and achieve network effects, it is crucial to focus on younger audiences where urgency to connect and expand social networks is highest.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode