Lenny's Podcast: Product | Growth | Career cover image

Lenny's Podcast: Product | Growth | Career

How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

Aug 25, 2024
01:38:21
Snipd AI
Nikita Bier is a renowned consumer app expert, co-founder of TBH and Gas, known for his success in creating viral applications. He shares the secrets behind the explosive growth of his apps and how to effectively engage teenage users. Nikita discusses the intersection of luck and strategy in app development, the challenges of misinformation, and the importance of building durable social products. He emphasizes practical advice for founders, particularly in navigating the competitive landscape of consumer apps, making this a must-listen for aspiring creators.
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Podcast summary created with Snipd AI

Quick takeaways

  • Identifying latent demand through understanding user motivations can lead to the creation of successful apps like TBH and Gas.
  • Rapid user growth presents significant challenges in managing infrastructure, underscoring the need for preparedness and scalability in app development.

Deep dives

Identifying Latent Demand

Looking for latent demand can lead to identifying successful app concepts. The speaker highlights their discovery of a popular app called Seraha, which was entirely in Arabic, indicating a significant interest in anonymous messaging. This insight led to the creation of an app, TBH, that focused on providing positive feedback instead of negative comments that plague similar platforms. Recognizing users' motivations to receive affirmations rather than hurtful messages played a crucial role in the app's immediate success and served as a blueprint for later applications.

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