Lenny's Podcast: Product | Growth | Career
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
Aug 25, 2024
Nikita Bier, co-founder of TBH and Gas, shares his expertise as a growth strategist for consumer apps. He reveals the secrets behind the explosive growth of TBH and Gas while discussing the allure of targeting teen users. The conversation dives into combating misinformation and the challenges of creating long-lasting social products. Nikita also emphasizes the delicate balance between strategy and luck in app development, along with valuable insights for founders looking to succeed in the competitive tech landscape.
01:38:21
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Quick takeaways
- Identifying latent demand through understanding user motivations can lead to the creation of successful apps like TBH and Gas.
- Rapid user growth presents significant challenges in managing infrastructure, underscoring the need for preparedness and scalability in app development.
Deep dives
Identifying Latent Demand
Looking for latent demand can lead to identifying successful app concepts. The speaker highlights their discovery of a popular app called Seraha, which was entirely in Arabic, indicating a significant interest in anonymous messaging. This insight led to the creation of an app, TBH, that focused on providing positive feedback instead of negative comments that plague similar platforms. Recognizing users' motivations to receive affirmations rather than hurtful messages played a crucial role in the app's immediate success and served as a blueprint for later applications.
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