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From $0 to $100 Million In 3 Years Selling Cold Plunges
My First Million
Identifying Key Customers for Business Growth
By conducting a customer analysis after about nine months into the business, identifying the top and bottom 10-20% of customers, the speaker discovered a significant opportunity lying in customers who required bookkeepers after the tax season. This insight led to a shift in focus towards serving these specific customers, resulting in higher profits due to the unique demand for bookkeeping services after tax season. The speaker emphasizes the importance of performing this exercise to identify key customer segments for business growth, highlighting how small, unsexy tweaks can make a substantial impact in the long run.
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