1min snip

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

Lenny's Podcast: Product | Growth | Career

notes

NOTE

Automate talking to customers

Founders should talk to their customers often./nThere is a simple way to do this by writing a template email./nFounders should run a query against their database to find someone to talk to.

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Transcript

Episode notes

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Zoelle Egner is best known for her time at Airtable (currently valued at $11 billion), where she was the 11th employee and built and led the initial marketing and customer success teams. Currently she’s the Head of Marketing and Growth at Block Party, a company that designs consumer tools for online safety and anti-harassment. In today’s episode, we explore the marketing strategies that helped Airtable punch above its weight and build an established brand. We also dig into how Airtable was able to find its first super-users, how customer success played a key role in getting early traction, and the do’s and don’ts for marketing investments. Zoelle also shares her experience working for VaccinateCA (which ended up playing a massive role in helping get people vaccinated during the pandemic) and several tips for obtaining valuable customer feedback.

Find the full transcript here: https://www.lennysnewsletter.com/p/lessons-from-airtables-unconventional

Where to find Zoelle Egner:

• Twitter: https://twitter.com/zoelle

• LinkedIn: https://www.linkedin.com/in/zoelleegner/

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

Referenced:

• Patrick McKenzie on Twitter: https://twitter.com/patio11

• The Last of Us on HBO: https://www.hbo.com/the-last-of-us

• Airtable: https://www.airtable.com/