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E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
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Exploring Up Funnel Targeting for Increased Reach
The speaker hasn't tested moving up funnel with targeting strategies like add to cart or click awareness campaigns, but decided to shift focus to TV and YouTube advertising to reach new audiences when efficiency was lacking. They aimed to avoid over-saturating their reach to the same audience by diversifying their advertising channels.
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