
#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water
My First Million
Marketing to Different Demographics and the Role of Science
The key insight from this snip is that marketing a product like water is easier because it is universally consumed, unlike oatmeal which requires more marketing education to convert new customers. When marketing a product like water, the focus is on appealing to a demographic or psychographic standpoint rather than convincing people why they should drink water. Additionally, the snip touches on the involvement of science in the product, implying that the idea may have come from science labs or involved collaboration with scientific experts.
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