Is It Necessary to Develop a Shared Vision?

When negotiating, it's important to determine if the other party has a vision for the future. If they can't articulate their vision, it may not be a fruitful negotiation. Building a successful business requires developing a shared vision with your partners, rather than just selling a product. It's about inviting them into your business and both parties being willing to change. If this doesn't happen, the sale may not occur. Remember, it's about building relationships and not just making a deal.

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