Emphasizing the Importance of Theme and Universal Feelings in Storytelling

Today's episode is a keynote I did for (Un)conscious Stories surrounding the idea of capturing people's attention in 7 seconds or less. Often times brands miss the mark on their advertising simply due to the fact that they misunderstand the human attention span. 7 seconds is all it takes to capture the attention of a person, and when you stretch your business pitch, or commercial longer than that, you run the risk of losing attentive eyes and ears. We discuss the key elements to tell a story effectively and why it's important to be authentic to your audience in the process.

Enjoy! Let me know what you thought.

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