The GaryVee Audio Experience
How To Build The Perfect 7 Second Business Pitch | (Un)conscious Keynote
May 28, 2021
Arnold, an expert in consumer behavior and brand storytelling, shares illuminating insights on catching attention in just seven seconds. He discusses the human attention span and the pitfalls brands face when they stretch their messages too long. Arnold emphasizes the power of authentic storytelling, emotional intelligence, and the evolution of narratives that resonate with audiences. The conversation also touches on how new technologies empower creatives while advocating for meaningful branding that prioritizes true value over mere cost savings.
57:41
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Quick takeaways
- Capture consumers' attention within the crucial seven seconds to make a lasting impression.
- Craft a strong hook that taps into familiar concepts to immediately engage viewers and make them curious to learn more.
Deep dives
The Importance of a Seven-Second Story
In this podcast episode, the speakers discuss the significance of having a seven-second story. They highlight the fact that human attention spans are short and that people make quick decisions based on first impressions. They emphasize the need for brands to capture consumers' attention within those crucial seven seconds to make a lasting impression. By appealing to the unconscious and triggering emotions, brands can create positive associations and ultimately drive action. The speakers also mention the impact of dopamine secretion on brain activity and happiness, further reinforcing the importance of crafting compelling seven-second stories.
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