The GaryVee Audio Experience How To Build The Perfect 7 Second Business Pitch | (Un)conscious Keynote
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May 28, 2021 Arnold, an expert in consumer behavior and brand storytelling, shares illuminating insights on catching attention in just seven seconds. He discusses the human attention span and the pitfalls brands face when they stretch their messages too long. Arnold emphasizes the power of authentic storytelling, emotional intelligence, and the evolution of narratives that resonate with audiences. The conversation also touches on how new technologies empower creatives while advocating for meaningful branding that prioritizes true value over mere cost savings.
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Seven-Second Stories & Biology
- Seven-second stories are important because human attention spans are short, based in biology and how our brains work.
- The brain makes fast, unconscious decisions, often deselecting before selecting.
Seven-Second Pitch Hooks
- When crafting a seven-second pitch, use hooks that present something unusual, unexpected, shocking, or action-packed.
- Consider the elevator pitch concept: conveying your idea concisely.
Ocean Spray's TikTok Success
- Gary Vee notes that Ocean Spray's most successful ad was a short, viral TikTok video.
- This highlights the power of short-form content in capturing attention and driving sales.