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Sam Corcos: How Writing Helped This CEO Build a $300m+ Company
How I Write
Break Free from the Hive Mind
Async week serves as a vital reset, aimed at reprogramming individuals who have become overly dependent on the constant communication culture fostered by tools like Slack. This culture encourages a hyperactive engagement where workers feel compelled to be available and responsive at all times, treating work as a performance of visibility rather than productivity. The phenomenon, described in the essay 'LARPing Your Job,' illustrates how employees equate job effectiveness with their online presence rather than meaningful contributions. The data reveals a disturbing trend: the median tech worker cannot go more than six minutes without checking a communication tool, indicating a deep-seated addiction to instant notifications. The goal of async week is to challenge this mindset, promoting a more thoughtful and focused approach to work by diminishing reliance on pseudo-synchronous tools.
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