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Creating an AI-Proof SEO Strategy With Parthi Loganathan
Distribution First
Customer-Centricity and the Role of SEO in Demand Generation
Focus on attracting qualified customers who convert and drive revenue rather than targeting a large number of people who may never become customers. SEO strategies should prioritize customer needs over keywords, with keywords serving as secondary data points. SEO is a pull channel that captures demand, while push channels like social media generate demand. By heavily promoting content through push channels, you can create demand and capture it through SEO. Always prioritize customer-centricity over data from tools like SEMrush. Adapt your content strategy to capture customer ideas through various channels like blog posts and social media posts. Utilize multimedia platforms like webinars and podcasts to further expand your reach.
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