Quality Over Quantity in Marketing Partnerships

The speaker emphasizes focusing on quality over quantity in marketing partnerships, mentioning a successful trade with a water taxi company to promote the newsletter. They highlight that while this partnership doesn't pay the bills, it is effective. The speaker also mentions their previous use of Facebook advertising for newsletter growth, with almost half of their subscribers coming from this channel. Currently, the newsletter has a strong referral program, attributing 100 new subscribers directly to it.