Starting a local newsletter

When starting a local newsletter, it is important to choose a city with its own identity, a desirable place to live, and a friendly market for high-ticket items. Begin by creating a simple website or landing page and focus on collecting email addresses. The initial content should prioritize popular sections like a live music schedule. Run Facebook ads to acquire subscribers, with a target cost per acquisition of less than $3. Monetize the newsletter early by offering advertising opportunities, starting with shorter-term contracts and gradually expanding to longer terms. Affiliate marketing can also be incorporated. Keep the pricing competitive for local businesses and consider collecting upfront payments to help with cash flow. Be prepared for some pushback on pricing as the newsletter grows. Maintain good relationships and partnerships with local media publications, even if they may initially be wary of the competition. Aim to provide access and coverage of events and activities that readers are interested in, building a reputation as a trusted source of information.