Newsletter Operator Ryan Sneddon - How To Build a 6-Figure Local Newsletter Business and Become The Most Popular Person In Your Town, Advice on Starting a Newsletter From Scratch, and How To Grow With a Referral Program
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Aug 18, 2023 
Ryan Sneddon, founder of Naptown Scoop, shares his strategies for building a successful local newsletter business. Topics include starting a local newsletter, analyzing data to choose growth channels, collecting email addresses, setting up a newsletter, finding sponsors, and monetization strategies.
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Referral Program Strategy
- Implement a referral program once you have a good audience size.
- Make the first reward free and align rewards with your audience.
Perks of Local Newsletter
- Ryan Sneddon gets access to exclusive events, free food and drinks, and networking opportunities due to his newsletter.
- He knows local influencers and politicians personally.
Selfies as Autographs
- Ryan Sneddon gained recognition after 10 months when people started asking for selfies at an event.
- This prompted him to attend every local event, boosting his newsletter's popularity.