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Navigating Pricing Strategies in Software Services
Software services must strategically manage pricing to avoid being perceived as commodities. Initially, the focus may be on minimizing margins but transitioning towards differentiated features across plans is crucial. Features like appointment setting, spam detection, and custom agent training enable a service to stand out. It's essential to shift from a volume-based pricing model (e.g., per minute) to one that addresses the unique needs of different businesses, as this mitigates the risk of being compared solely on price. Simplifying pricing can reduce friction for potential customers who may not understand minute allocations, and instead, offering tiered plans based on feature sets aligns better with various use cases. Gathering data over time allows for refining pricing strategies that can support broader customer acquisition while balancing potential short-term losses against long-term profitability.