294 - Navigating the Past and Future of Broadcast Design - With Ian Dawson
The Futur with Chris Do
Shared Accountability and Upside in Deal Structures
In business deals, shared accountability with potential upside for both parties is crucial. Establishing a baseline where the client covers costs and the creator gets more creative control promotes fairness. Linking financial benefits to outcomes such as views, engagement, or conversions ensures that both parties have a stake in the success. This model creates a win-win situation where even if the ROI is not achieved, the client minimizes spending, the creator gets paid for work, and both have the chance for profits. Having skin in the game fosters a healthier and more balanced partnership.
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