To avoid leading questions, first recognize if a question can be answered with a simple yes or no, which often signifies a leading question. Leading questions limit rich responses, so instead of yes/no questions, opt for open-ended inquiries like 'Tell me about this experience.' Including adjectives or implied opinions in questions can also lead to bias. To mitigate this, ask about the counter aspect or frame questions with an out, making it easier for respondents to provide honest feedback, such as 'To what extent was this easy? If at all.' When conducting interviews, maintain a mindset open to learning about uncomfortable truths, as this can reveal important details about product adoption. If feedback is overly positive, probe deeper with the counter question to uncover potential weaknesses. After multiple interviews, look for patterns but remain skeptical of assumed truths, prompting deeper questioning when patterns emerge. Conclude interviews with a 15-minute debrief to reflect on findings related to your hypothesis and challenges to it, ensuring that difficult feedback is prioritized for improvement.