422: How to Put Your Audience First with Lauryn Evarts Bosstick and Michael Bosstick of The Skinny Confidential
The Foundr Podcast with Nathan Chan
Disrupting with Improvement
- đź“Ś Identify a product with high demand but flaws. "the ice roller was one of the number one sellers on my site. And the second step was that it wasn't working how I wanted it to work."
- đź’¬ Engage your target audience for feedback to improve the product. "I launched a Facebook group [...] and I was able to go into that group and actually ask them for their opinion."
- đź’ˇ Focus on solving the pain points and improving existing products rather than always creating something entirely new. "You could take something that exists and just really improve the hell out of it and make it better."
- ✨ Disruption is key in various business aspects like blogging and podcasts.
- 🎯 Aim to be a disruptor in every space you enter by improving existing products or services.
Key Takeaway: Innovation doesn't always mean inventing something entirely new; it can also be significantly improving what's already there.
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