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Pricing challenges in PLG | Kyle Poyar
Growth Machines: Combining Product-Led Growth and Sales
Customer Size and Software Category Impact on Product-led Growth
Customer size plays a crucial role in product-led growth adoption, with small businesses being more amenable than large enterprises. Additionally, software categories like those targeting developers or infrastructure have high PLG adoption rates due to a community expectation for self-service usability. Conversely, categories such as finance, vertical-specific software, and legal tech exhibit lower PLG adoption rates, indicating varying success based on the type of software being offered.
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