Customer Size and Software Category Impact on Product-led Growth

Customer size plays a crucial role in product-led growth adoption, with small businesses being more amenable than large enterprises. Additionally, software categories like those targeting developers or infrastructure have high PLG adoption rates due to a community expectation for self-service usability. Conversely, categories such as finance, vertical-specific software, and legal tech exhibit lower PLG adoption rates, indicating varying success based on the type of software being offered.