will.i.am on AI – and the future of creativity (from ReThinking with Adam Grant)
The TED AI Show
Transforming Soundscapes: Driving into a Musical Future
The integration of traditional Latin beats with contemporary pop, hip-hop, and electronic music showcases an innovative approach to sound design in vehicles. Efforts are underway to revolutionize how car sounds are experienced, particularly in electric vehicles. The challenge lies in authentically simulating real-world sensations, such as the physical force felt during acceleration. By incorporating various inputs, including acceleration, braking, steering, and external factors like GPS, a system can generate an immersive sonic experience that transforms mundane commutes into musical journeys. This reimagining of car sounds aims to enhance the driving experience by scoring every ride with rhythms and bass, thus creating a new auditory landscape for drivers.
