The TED AI Show
will.i.am on AI – and the future of creativity (from ReThinking with Adam Grant)
Jul 30, 2024
will.i.am, a 7-time Grammy-winning artist and tech innovator, dives deep into the fusion of technology and creativity. He discusses his groundbreaking projects, like streaming from Mars and hosting a radio show with an AI co-host. The conversation reveals his views on the role of AI in artistic expression, questioning originality and innovation. Together with Adam Grant, he explores how AI impacts human connection and music creation while reflecting on the challenges and opportunities in the evolving landscape of creativity.
31:57
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Quick takeaways
- will.i.am envisions a future where music generated from real-time driving data transforms the emotional connection between music and driving experiences.
- The debate around AI emphasizes its role in augmenting human creativity while highlighting the irreplaceable importance of original human thought in the creative process.
Deep dives
The Fusion of Music and Technology
Contemporary Latin music is characterized by a vibrant blend of traditional Latin rhythms and modern influences, creating an energetic and colorful auditory experience. Will.i.am is pushing the boundaries of this genre by exploring innovative soundscapes, particularly in his collaboration with automotive technology. During a visit to Mercedes, he engaged with a simulation of a V8 engine in an electric vehicle that sought to replicate the authentic driving sound experience. He envisions a future where each commute can be scored with music generated from real-time driving data, transforming how we perceive sound in cars and enhancing the emotional connection between driving and music.
