The TED AI Show will.i.am on AI – and the future of creativity (from ReThinking with Adam Grant)
9 snips
Jul 30, 2024 
will.i.am, a 7-time Grammy-winning artist and tech innovator, dives deep into the fusion of technology and creativity. He discusses his groundbreaking projects, like streaming from Mars and hosting a radio show with an AI co-host. The conversation reveals his views on the role of AI in artistic expression, questioning originality and innovation. Together with Adam Grant, he explores how AI impacts human connection and music creation while reflecting on the challenges and opportunities in the evolving landscape of creativity.
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Musical Commute Concept
- will.i.am shares an anecdote about experiencing a Mercedes electric vehicle with a simulated V8 engine sound.
- He imagines a system that creates music from driving data like acceleration and GPS to score every commute.
Explaining Creativity Is Hard
- Creative people often struggle to explain their ideas because creativity involves nonlinear, abstract thinking.
- When you've deeply thought about an idea, it's hard to imagine how it sounds to a first-time listener.
Creativity vs AI Regurgitation
- will.i.am critiques AI's creativity as imitation rather than true imagination.
- He differentiates real creativity as making something from nothing versus AI's regurgitation of existing data.