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Meet the guy who says zero-volume keywords are a sham | JH Scherck (Growth Plays)
Ahrefs Podcast
Own Your Audience with Email Marketing
Transitioning from relying on search and social media for website traffic to building a subscriber list through email marketing is crucial for owning an audience. Unlike social and search platforms where algorithms dictate content performance, email marketing allows direct communication with subscribers without algorithm constraints. By focusing on driving social media traffic to the website and capturing email subscriptions, businesses safeguard themselves from losing rankings and traffic, ultimately fostering a direct line of communication with their audience.
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