How I Built This with Guy Raz cover image

BONUS: Brand Building Live at Cannes Lions

How I Built This with Guy Raz

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Focusing on Meaningful Values and Consumer Needs

The key insight is the importance of uniting a team to stand for more meaningful values for consumers, like focusing on the physical, social, and psychological development of babies. Instead of just marketing product features like keeping babies dry, understanding and addressing consumer needs is crucial for success.

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