State of the NBA: Ratings, rights deals and media coverage
Sports Media Watch Podcast
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NBA Media Rights Predictions
- ESPN and Turner are expected to retain NBA broadcast rights, but for a reduced portion of the overall package and at a higher cost.
- This mirrors NASCAR's deal with NBC and Fox, where the networks paid more for less inventory, creating room for new partners.
- Amazon is predicted as a likely new partner, potentially alongside Apple or Google/YouTube TV for digital properties and League Pass.
- The overall trend indicates lower-than-expected media rights deals across the sports landscape, exemplified by the college football playoff's lower-than-projected value.
- Despite the changing landscape, ESPN and TNT are anticipated to remain as key players in NBA broadcasting.
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