What's the Net Take Away?

i'm going to draw in a different branch of science. It's change management. i've talked about this or this idea that buying is changing, therefore selling is change management. And if you want to understand how people go through the emotional journey of buying, just look at the emotional journeys of selling. I've got these different phases, i'm calling them phases. For the of this podcast, come with me as we enter into this journey of the phases that people go through when they buy.