The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Maximize Value through Creative Growth Insights

Focusing on post-product value maximization involves engineering candidates who can showcase their creative problem-solving skills. A productive interviewing strategy includes asking candidates to engage with the product directly, encouraging them to brainstorm actionable ideas for growth. This approach not only assesses their creativity but also their understanding of the competitive landscape. Candidates should demonstrate the ability to identify gaps, suggest improvements in areas like onboarding and pricing, and offer innovative solutions, reinforcing their potential as valuable additions to the team.

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