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How To Get Buy-In For L&D | The L&D Drop-In | #72
L&D Disrupt
Meet Consumers Where They Are
Understanding and adapting to consumer learning preferences is essential for businesses, particularly in a rapidly changing digital landscape. Many consumers now engage primarily through platforms like TikTok and YouTube, often bypassing traditional media like television. Businesses should evaluate their communication strategies and consider creating content on these platforms to provide solutions and information where their audience is most active. Additionally, smaller businesses need not rely solely on formal learning management systems, as social media offers cost-effective alternatives for engagement and education. Prioritizing the customer experience by reducing friction and ensuring quick service is crucial, as it directly influences customer retention and satisfaction.
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