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The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173)

Marketing Against The Grain

NOTE

The Importance of Visuals in YouTube

The biggest change in our show is the inclusion of visual examples. We always have interesting charts and graphics to enhance our content. People on YouTube love visual examples. YouTube is a visual platform and visual aesthetics take priority. Sometimes a topic performs well on YouTube but not on RSS, and vice versa. We analyze our data to find commonalities in successful topics.

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