Marketing Against The Grain The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173)
11 snips
Nov 14, 2023 
Join Steph Smith, a data-driven writer and growth marketer, as she shares key insights on podcast growth. Discover why 90% of podcasts struggle with audience growth and the six content principles essential for success. Steph emphasizes the power of shareable content, differentiating your voice, and the value of YouTube for podcasts. Dive into the relevance of creative feedback loops, AI in content creation, and innovative marketing strategies that resonate with audiences to help elevate your podcasting efforts.
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Be Interesting
- Be interesting and cultivate diverse interests.
- Share what you want to say; don't focus solely on monetization.
Feedback Loops and Niches
- Modern creators benefit from reduced feedback loops, but this can lead to rapid changes and polarization.
- Consider "picking your lane" or niche to build a dedicated audience.
Evolving Content
- Don't feel pressured to stick to one niche.
- Evolve your content as your audience evolves, like Taylor Swift reinvents her music.