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Marketing Against The Grain
The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173)
Nov 14, 2023
47:57
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Steph Smith, a data-driven writer and growth marketer, shares 6 content principles for growing a podcast audience, including the power of shareable content, differentiation, and having a presence on YouTube. The podcast covers the importance of being interesting, testing ideas, picking a niche, crafting a resonating message, and choosing the right content.
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Quick takeaways
- Cross-promotion with other podcasts and leveraging other platforms like YouTube can boost visibility and engagement for a podcast.
- Incorporating visuals in podcasts can enhance the listener experience, increase engagement, and facilitate organic growth.
Deep dives
The challenges of growing a podcast audience
Growing a podcast audience is no easy task. Without clear distribution mechanisms and limited analytics, it can be difficult to gain traction and attract listeners. Cross-promotion with other podcasts has been a common strategy, leveraging the trust and recommendations of fellow podcasters. Paid ads can be effective, but often do not lead to loyal and engaged subscribers. Utilizing other platforms like YouTube, TikTok, or Twitter can help seed ideas and promote podcast episodes, providing a boost in visibility and engagement. Creating shareable content and word-of-mouth referrals are also key in generating organic growth. Ultimately, creating a great product with unique value and compelling storytelling is crucial for attracting and retaining a dedicated podcast audience.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode