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The ultimate guide to performance marketing | Timothy Davis (Shopify)
Lenny's Podcast: Product | Growth | Career
Collaborate for Success
Collaborating with a strong finance partner is essential for assessing investments, expected returns, and maintaining cost-per-acquisition (CAC) guardrails. Focusing on performance metrics is crucial; tools like Google provide valuable insights into ad copy effectiveness, expected click-through rates, landing page experiences, and ad relevance. By generating comprehensive reports, one can identify weaknesses in performance and optimize strategies effectively.
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