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The Next Big Idea cover image

UNREASONABLE HOSPITALITY: The Power of Giving People More Than They Expect

The Next Big Idea

NOTE

Unreasonable Hospitality Creates Brand Ambassadors

Implementing a culture of unreasonable hospitality in a business setting can lead to creating brand ambassadors who passionately promote the brand. By imbuing the customer experience with creativity and personal touch, employees can go beyond just serving and create memorable experiences. This approach not only addresses issues like retention and recruiting but also gives employees a sense of importance in their work, which is more effective than just offering higher pay or improved quality of life.

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