The Next Big Idea

UNREASONABLE HOSPITALITY: The Power of Giving People More Than They Expect

12 snips
Sep 21, 2023
Will Guidara, transformed a mediocre brasserie into the best restaurant in the world. Explore the power of unreasonable hospitality, the lessons learned in building a best in class restaurant, the journey of 11 Madison Park during the recession, and the importance of creating memorable and genuine hospitality experiences. Also, discover their transition from restaurant ownership to relationship capital.
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