Many of the professionals in the industry did not even have web sites. They had a listing in a yellow book or some directory or legion sites, but you couldn't tell what it was all about. We we couldn't get what what we wanted on line. And the more we tried, the more frustrated we became. How calm you we can do it efficiently. Te thatwas it. That's, that's how they started.
When Adi Tartako and her husband started the home design and renovation website Houzz in 2009, they had no expectation that it would grow into a global business. In fact, Adi was a hesitant entrepreneur, preferring to foster Houzz as a lifestyle business and pushing back when experts told her it could grow into something much bigger. But as Houzz morphed into a go-to site for users to get ideas for home improvement and connect with industry professionals, Adi decided to go all-in. She walked away from a promising career in finance to become the CEO of Houzz, helping lead it to a platform that now has 65 million users worldwide.
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